YOU’RE A LEADER THAT NEEDS TO GET UNSTUCK

What no one tells you about leadership is that it is lonely. You are responsible for every decision, and you rarely have anyone to bounce ideas off of. What you need is a thought partner, and someone who has the perspective and experience to help you see what options you really have.

The secret to success for a small business owner

Most people that start small businesses, or end up running a small organization, are really good at the thing they do. I’ve got a secret for you - 20 years of experience has shown me that being really good at what you do isn’t as connected to actual success as you would hope.

The real secret to success is building the connective argument between the audience’s fundamental problem and the way that you’re “being really good” solves that problem. In my experience the most successful companies and organizations have the best connections and arguments, even if there solution isn’t as good.

I’m going to help translate the ways that you’re really good at your thing into how the audience thinks about their problem.

I’m here to help you collect the data to really figure out why what you’re doing is working (many of the most successful people don’t actually know why their thing is working).

Then we’re going to do the work to really understand something about your audience that everyone else is overlooking. That data will help us craft an argument to connect your thing to their problem.

That’s the hardest part - once we have that we will realign your organization, customer service, products and sales, etc to fully communicate and reach that audience.